For those who may not be familiar, the ISHOF Redevelopment is a major public-private partnership between Capital Group P3 and the City of Fort Lauderdale with a single goal: to transform the Fort Lauderdale waterfront into an enduring, world-class destination. Anchored by the historic International Swimming Hall of Fame, the redevelopment will seamlessly blend elite aquatics, marine education, and vibrant public spaces — creating a dynamic environment for the community to gather, perform, compete, learn, and play. There has been a lot of curiosity surrounding the future of the Hall of Fame, and we want you to hear it directly from us: the best is yet to come.
This month marked an exciting milestone as Jon Whitehead of Deep Blue Attractions delivered a compelling presentation of the project’s planned joint attractions to the City of Fort Lauderdale Commission, with developer Mario Caprini in attendance.
The presentation highlighted three world-class experiences that will anchor the redevelopment:
The Aquarium will serve as one of the core ground-level attractions, centered around a massive 10,000-gallon tank. The visitor experience is built around a single unifying idea — that all life begins in water. Guests will start their journey immersed in the marine world, then follow a seamless pathway upward, naturally transitioning into the ISHOF Experience above.
The ISHOF Experience is at the soul of this redevelopment. Designed to be highly interactive, this elevated space will bring the Hall of Fame’s incredible legacy to life in ways never seen before — putting visitors face to face with the history, the athletes, and the sport they love. For the ISHOF community, this is the centerpiece of everything we are building.
Frameless — a groundbreaking immersive art experience that originated in London, where it has become one of the city’s most beloved attractions — rounds out the vision. Frameless projects iconic masterpieces from artists including Monet, Van Gogh, and Dalí onto walls, floors, and ceilings, surrounding visitors in colour, movement, and sound, adding a cultural dimension unlike anything currently in South Florida.
Together, these attractions will position Fort Lauderdale’s waterfront as a true destination — where aquatic heritage, marine wonder, and world-class art come together in one remarkable place.
We look forward to sharing more as the project continues to move forward!
“What Jon and the team presented to the Commission is just a glimpse of what’s coming. We’re bringing to life something entirely new for Fort Lauderdale.”
— Mario Caprini, Capital Group Ventures