2002 PARAGON AWARD
Vice President Sales & Marketing - Speedo
In aquatics all his life, Stu Isaacs career
has spanned competition, coaching, administration, writing and business.
Growing up in Amherst, NY, Stu set multiple
National Age Group Swimming records in breaststroke (1960s).
He went on to swim at the University of Michigan earning All-American
honors all four years. It was here that Stu first played water polo.
His senior year he captained the Wolverines to the 1973 Midwest
During his college years, Stu first became
involved in the AAU as one of the first athlete reps in amateur sports, serving
as committee chairman of the Athletes Committee. In 1975 he was named one of two swimming Athlete
Representatives to the Presidentís Commission on Olympic Sports, culminating
in the Amateur Athletic Act of 1977, which spurred the creation of USA Swimming,
Water Polo, Diving, and Synchronized Swimming.
Stu was a driving force behind the growth and development of the role of
the Athlete Representative in the aquatic disciplines. In 1975 and 1976 his featured column ďAthletes ForumĒ
appeared monthly in Swimming World Magazine.
In 1974 and 1975, Isaac coached the
University of Michiganís Menís Water Polo Team, winning the Midwest
Collegiate Team Championship (1975). From
1974-1983 he was also head coach of the womenís swimming program leading the
Wolverines to five Big Ten Titles and two top ten National finishes.
During his coaching career, Stu started as a
part-time consultant for Speedo joining the company full time in 1983 in the
marketing and promotions area. For
the last four years, he has been Vice President of Sales and Marketing for the
Speedo division of Authentic Fitness Corporation. He has overseen an increase in corporate sponsorship of all
aquatic sports federations to include clubs, athletes and education programs.
His direction has resulted in new partnerships between Speedo and USA
Water Polo that go beyond traditional sports sponsorships.
Together, they have put together new programs to include direct support
of athletes, new club development and recruitment,
womenís water polo, public relations and marketing and product
development research for the National Team.
Under Stuís guidance, Speedo has remained USA Water Poloís longest
continuous corporate sponsor.
Isaacís role in Speedo has allowed him the
great opportunity to turn his years of dedicated involvement in the aquatic
disciplines into significant, tangible programs benefiting all those involved.
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